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NEWS Wednesday 9 May 2018
DAY 2

RUSSIA LOOKS CANNES

TO THE WORLD CONFIDENTIAL

AS HOME Alya

MARKET SHRINKS Belgaroui Degalet
Wild Bunch, EAVE

HE MADE In competition — and we have
Russia stand in some successful examples. Your titles? Your weirdest Cannes
the Palais des It’s not only about well- Marketing - International Sales moment?
Festivals is known art-house projects, for Wild Bunch. I’m also head When an intern came back at the
T new to the for example Dovlatov of studies for EAVE marketing office asking where she can find
Marché du Film this year. [directed by Alexsey workshop. A 360° workshop drugs for a band who checked-in
Organised by the Russian German Jr, 2018], The about marketing with innovative for a film we had in selection. It
Export Center (REC), the Major [director Yuri Bykov, tools. was not weirdest but so funny.
umbrella stand is REC’s Nikita Gusakov 2013], and Loveless [director
showcasing a diverse range Andrey Zvyagintsev, 2017], Astrological Sign Majestic, Carlton or Airbnb?
of Russian companies and content. but also genre movies that attract vast
“The Russian content industry has been audiences abroad,” he said. Gemini. You can start all the We rent two huge houses close
evolving over the past few years, Success in China has led this psychological theories about it… to the Palais where we sleep, eat,
producing more projects and learning international drive. Wizart Animation’s work and sometimes have some
from the major international players to Snow Queen 2: The Snow King, for You were born on…. cocktails or parties. So it’s like a
tell compelling stories that would appeal example, became the most popular I’m so young. May 23, 1982. So summer camp. You never know
worldwide and look striking on the Russian film in China in 2017, taking each year I have my birthday who you’ll find sleeping on the
screen,” said Nikita Gusakov, Managing $5m at the box office. The Snow Queen: during Cannes. I would like to sofa each morning.
Director for Business Development at the Fire and Ice, the third film in the franchise thank Mr Frémaux for changing
REC. “There is currently a strong line-up that began with 2012’s The Snow Queen, the date this year, I’ll be able to What would you like
of films coming from Russia, and we took $6.8m in China in its first weekend celebrate in Paris!! to say to Cate Blanchett?
believe it’s the right moment to present last month. Meanwhile Stalingrad (2013),
this content to all major markets — the World War II blockbuster by Fedor Your three favourite films of Nothing. She’s too perfect.
including the Marché du Film — under Bondarchuk enjoyed success Great actress, beautiful women…
the banner Made In Russia, a brand that internationally with a global box office the last 12 months? quite impressive.
unites high-profile cinema from leading of $68m, including an unprecedented The Square, I’m Not Your Negro,
Russian companies.” $12m in China. In 2017, Defenders, The Red Shoes, I love old movies. Outside of Cannes what
The national industry is turning towards by Sarik Andreasyan, became the most is your favourite film festival
the global market for a number of popular Russian film abroad, again, What can we expect
reasons, according to Gusakov. “The with best results in China. The Made and why?
internal market is no longer sufficient for In Russia stand is hosting international from your company/ Lumière Film Festival in Lyon.
leading productions and rights holders, sales executives and producers from key organisation at Cannes And I don’t say that because it’s
whose relationships with the Russian productions and distribution this year? organised by Thierry Frémaux!
neighbouring Ukrainian market have companies. The REC has published a It’s just a wonderful moment to
significantly narrowed down. At the same Made In Russia guide featuring all the You never know what to expect. be able to watch old movies on
time, production has increased over projects presented in Cannes, as well as That’s part of the Wild Bunch the big screen. I used to watch
the past few years, and more projects are details of the companies present. “Any experience. five per day.
initially conceived both for domestic visitor will be provided with all the details
and international sales. This they need about best Russian films and When do you usually go A post-Weinstein world
automatically encourages better quality, people behind them,” Gusakov added. ✦ to bed on a typical night is a world…
necessary to level-up with international Julian Newby during the Festival?
It’s only the beginning of a
There is no such thing as a typical change. There is still a lot to do,
night. When we have films and not only in our business.
FIRST PRODUCTION selected, I’ll go quite late as we At Wild Bunch there are more
PHOTO DEBUT have to handle the parties. Once, women than men, so it’s more
Maria Pulera’s Between it was 48 hours without sleep for girl power.
Worlds starring Nicolas one crazy Wild Bunch party!
Cage, Franka Potente, Netflix or Amazon?
Penelope Mitchell, Hopper Where are your favourite
Penn, Lydia Hearst. spots to dine in Cannes? None of them. I’m not convinced
Sales: Voltage Pictures. by their programme in France.
If I manage to dine, which is I prefer to watch movies or HBO/
quite rare — Cannes is a perfect AMC series.
diet, running all day long, no
food and only drinks! I like What are your
Caveau 30 (French, good, not post-Festival plans?
expensive, quick and close to our
place), Le Bistrot Groumant is Sleep, sleep, sleep
also a very good spot, off the
beaten track. © DR

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