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NEWS Friday 17 May 2019
DAY 4

THE BUZZ
OF THE DAY FEMALE

FINANCING
BLOCKCHAIN UNLOCKS WORLD INITIATIVE
CINEMA FOR INDIAN FILM FANS CELEBRATES

said. “The smart application of blockchain SECOND
should allow us to reach a wide range of GO ROUND
consumers across the country both securely IN CANNES
and efficiently — providing our team with
transparent reporting to track our success.” REAKING Through The Lens, the
Nathalie Bourdon, director, distribution ground-breaking pitching initiative
and market development, National Film that helps to connect female
Board of Canada, added: “The NFB is directors to top-tier film investors,
proud to branch out to India to bring our B has announced their shortlist of
curated collection of films to MinersINC feature films in development that will pitch
to industry leaders this Sunday in Cannes.
VOD platform — an innovative, digital
© ILLUSTRATION: STUDIOA blockchain content provider. Partnering to including Queen of Diamonds’ helmer
Top film directors will present their films,
create new and innovative ways to access
Nina Menkes with her project Heatstroke.
our collection is part of the NFB DNA.”
Now in its second year, the independent
According to Sabrina Nudeliman Wagon
jury has selected 10 films that are ready to
CEO at Elo Company: “India is one of the
within the next 12 months. The shortlisted
biggest audiovisual markets in the world, it receive finance and go into production
NDIA’S first blockchain-powered platform. First, curators and film-industry is a must. But it is very hard due to filmmakers were selected from over 200
entertainment ecosystem, MinersINC, influencers introduce classic films, series bureaucracy and other challenges. submissions spanning 54 production
is presenting its curated VOD service and documentaries never-before-seen in We choose to enter the market with countries. The initiative was launched in
myNK in Cannes today. Currently in India, to the fan community for discussion MinersINC due to its very experienced 2018 by filmmakers Daphne Schmon,
Emily Carlton and Elpida Stathatou with
I beta phase, myNK features an eclectic and paid viewing. Next, the fan community team, unique technology and innovative the aim of addressing the imbalance at the
collection of films, documentaries and is incentivised for further engagement business model.” Managing director of top levels of the film industry and several
series. While India is well-known as a activities including commenting and digital content and licensing specialist of the projects from the inaugural event
self-sufficient country where movies are reviewing, recommending and on-selling Rights Stuff, Wendy Bernfeld, who has have since moved into production,
concerned, the population’s passion for content to others within the community. spearheaded the acquisition of the launch including Finding Clive from Deva Palmier
cinema means its audiences are increasingly All of this activity is transparently and library, said: “In the past, India was a which Melissa Parmenter at Revolution
looking beyond Hollywood and securely reported 24-hours-a-day on the challenging market for international rights Films is producing. Daphne Schmon,
Bollywood. The growing myNK library rights-holder dashboard, secured by holders concerned about piracy and lack of Breaking Through The Lens founder, said:
currently comprises more than 200 films, blockchain. MyNK is directed and curated transparency. Adding the blockchain “Breaking Through The Lens was
conceived to provide a platform to
series and documentaries from 34 countries. by acclaimed Indian filmmaker/director backbone squarely addresses both these highlight exciting projects from emerging
International launch partners include Anurag Kashyap — most recently, the historic barriers and is a brilliant solution female filmmakers and support them with
All3Media, Dutch Features, Elo Company, director of Netflix’s first Indian Original for this region, particularly when combined the crucial funding and access to industry
First Hand Films, Imagination Films, Kew Series Sacred Games — along with other with curation and film-fan engagement professionals from around the world that
Media Distribution, National Film Board film professionals. “Working with incentives.” India Unchained: Taking World can help them take their scripts to screen-
of Canada (NFB), Off the Fence/ZDF MinersINC to make content available to Cinema to India’s Film Fans takes place in to-screen. The quality and quantity of the
Enterprises, The Film Collaborative, and the myNK platform has opened up the the Cannes Next conference room in the submissions this year were outstanding
Wide House. All are supporters of myNK’s ability for us to take premium content Palais des Festivals, tomorrow, at 13.00. and the jury were faced with the very
incentivised social-engagement and micro- direct to the Indian consumer on a Speakers include Anurag Kashyap, First difficult task of selecting just 10 projects
distribution model, whereby film fans are transactional basis for the first time,” Hand Films’ Esther Van Messel, The Film from hundreds of incredible stories from
talented filmmakers from around the
rewarded for their contributions, reviews executive vice-president strategic Collaborative LA’s Orly Ravid and Wendy world.” The pitching event will be hosted
and onward-selling to other film fans on the development at All3Media, Gary Woolf, Bernfeld. ✦ Julian Newby at The Member’s Club, La Plage 45 on
Sunday, 19 May. The 10 shortlisted
projects are: A Life Electric, directed by
Michaela Moir; Binarang, directed by
PACKED SCHEDULE FOR RUSSIAN PAVILION Maritte Go; Carbon, directed by Priscilla
Anany; Clara Sola, directed by Nathalie
AS DOORS OPEN FOR ITS 12TH YEAR Alvarez Mesen; Dawn, Her Dad & The
Tractor, directed by Shelley Thompson;
Finding Satoshi, directed by Emily James;
THE RUSSIAN pavilion opened its doors at based independent films distribution The Global Russians presentation, on Heatstroke, directed by Nina Menkes; Mrs.
the International Village for the 12th time service; presentation of Russian projects Sunday, features six films in Instagram Robinson’s Disgrace, directed by Olivia
on Wednesday. Run by Roskino, Russia’s for international co-production within format — 60 seconds each — that have Hetreed; Sirens, directed by Rita Baghdadi;
Federal Agency on Culture and the Producers Network programme; and been chosen in the annual selection of and The Good Iranian, directed by Tina
Cinematography — formerly a Global Film Showcase panel on global best Russian short films of the year, Gharavi. ✦ Liza Foreman
Sovexportfilm — the pavilion represents film industry trends with a focus on initiated and curated by Roskino. The
the country at the Cannes Film Festival topical issues of women’s empowerment, films were made for the Film Education
and Marché du Film as a platform for documentary film marketing and Without Borders project, supported by
promoting Russian cinema to the world. international co-productions. Sberbank, on the subject Empathy is our
This year the programme features press Saturday sees a press conference for Give Future Capital. NEWS THE OFFICIAL DAIL Y
conferences by various Russian Me Liberty, a film by writer-director Kirill The shorts were made by students of
JOIN
participants in Cannes; Global Russians, Mikhanovsky, selected for this year’s Nikolay Lebedev’s workshop at the Arka JOIN US ON US ON
an annual selection of Russian short films; Directors’ Fortnight. Ahead of Cannes, Film School, a branch of Russian state
FACEBOOK
showcases of new projects from Blitz Music Box Films acquired all US rights the university the Higher School of FACEBOOK
Films and Mig Pictures; presentation film that premiered this year at Economics.✦
MoviesChain, by tvzavr, of its blockchain- Sundance. Julian Newby www.facebook.com/cannesmarketnews

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