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NEWS Saturday 18 May 2019
DAY 5

DPA GIFTING CANNES Q&A:

SUITE

RADIATES SANDER KOOGER
LUXURY AND CEO, THIS IS FASHION

HEALING

FROM THE The Dutch tech entrepreneur our platform including development are
Sander Kooger is the man behind
about €1.5m for the first two years. It’s a
CARLTON the most ambitious project in calculation on the high end leaving us
digital fashion history. Me.
some space for error. Eventual investment
Kooger is developing the world’s needs are highly dependent on
HEALING potions, luxury accessories largest online fashion library with
and state-of-the-art beauty his app This Is Fashion. Cannes subscription revenue and future cash
flows.
treatments are on the menu for Marlet News spoke to him about
the 2019 DPA gift suite, which is the project to create the Netflix of What’s your approach from a
dedicated to wellness and the hot fashion. The company is in talks technical perspective? Or how
new thing, this year. The innovative with investors. do you build such an app?
selection of entrepreneurs and My building philosophy in both business Sander Kooger © DR
designers, include a mother- Why did you launch this project? and tech are the same. I believe in
and-daughter team that have Two Dutch fashion students pitched me modularity and independence while collaboration with IFA Paris and other
a problem. They were having trouble
partners. Even if we don’t have a fully
trying to eliminate single points of
created Crave Free, the first caviar finding the inspirational materials in failure. Within our company it means funded crowdfund the project is too
supplement brought to the market. fashion online that they needed for their there needs to be multiple revenue important on a global scale to not be
This Cavipur team combined their school assignments. They knew my models. In our technology I took the built. We are working on incubating This
scientific expertise with the wisdom occupation and told me, ‘Sander you are platform and created a structure where Is Fashion within the new Incubator IFA
of nature to develop Crave Free a nerd, go fix this’. front-end applications talk to our back- Paris is building, and are looking for
which feeds, regenerates, and end via a universal API. This way we can other partners to strengthen our position.
protects the body on a cellular level. How much is needed to realise it? quickly deploy apps to new devices. In One thing is sure, This Is Fashion has
A young chemist has produced Sheer Our first idea was just a library archive our back-end everything that happens is enough support to be here to stay for the
Necessity, an exfoliating coffee and pretty soon we found out that it separated into separate containers that long run.
would be financially unviable. The sheer
run independent of each other. It offers
and sugar scrub, after four years of costs of digitising the content without redundancy, eliminates a single point of What other platforms exist
experimenting in her kitchen with having a proper user base for revenues failure but most importantly components like this?
a home remedy. Gluten, sugar and made the project impossible. A pivot was are individually replaceable to ensure cost Currently there are no platforms
lactose-free macaroons are also on needed. That is where we changed the effective upgrades and new feature. combining print and moving media in
the menu, thanks to Maison Manival project to a ‘Netflix for fashion’ tailoring the way that we do. Add to that the niche
and LDM. Handmade scarves are our product to not only fill the students’ What’s your plan B if you don’t in which we operate and the ambitious
being presented by Krama Heritage and professionals’ needs, but to serve the raise your recent crowd-funding archive, search technology and still secret
needs of the regular fashion-lovers as well. campaign money?
advertisement methods. Our platform is
which supports ONG Pour un sourire We calculated that the running costs for We are currently creating a plan B in unique. A world’s first. ✦ Liza Foreman
d’enfant, as well as giving jobs to
50 Cambodians. This year’s lounge
includes a mini spa where body
sculpting and laser face treatments
are on offer. The American Haas
Wellness in partnership with Cutera
is presenting its truSculpt iD and
Laser Genesis Aesthetic Treatments.
Presented in bottles that look like
jewellery, Luxury Spiritual has created
energised perfumes mixing precious
stones, energies and Oudh. Healing
CBD oil from Native botanicals has
made its way to France for the suite.
French startup Fazup is presenting
anti-wave patches, for cellular
phones. On the high-luxury front, from
Japan, designer Keiichiro is loaning
hand-made leather accessories.
Jewellery this year is By Zia which is
showing gorgeous gold pieces with
an Art Deco spirit. Trips are on offer
to Relais and Chateaux’s Le Taha’a
Island Resort and Spa, in French
Polynesia; and to Soori Bali’s black The Fisherman’s Friends is an all-male acapella folk group from Port Isaac, Cornwall, in the UK, who in 2010 went from singing in the
sand Bali resort. Magazine Beau village harbour to a deal with Island Records, a platinum album and a performance on the pyramid stage at Glastonbury. Yesterday
Monde Traveler will invite stars to 25 they arrived in Cannes by boat to celebrate the box-office success of Fisherman’s Friends, the comedy based on their true story, © TIM HAMANN
from Fred Films and Powder Keg Productions, and to launch the film internationally. The film took $10m at the UK box office.
of its destinations. ✦ Liza Foreman

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