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NEWS                                                                                                   Friday 17 May 2019
                                                                                                                                   DAY 4

                 THE BUZZ
                 OF THE DAY                                                                                    FEMALE

                CINEMA FOR INDIAN FILM FANS                                                                    CELEBRATES

                                                                               said. “The smart application of blockchain   SECOND
                                                                               should allow us to reach a wide range of   GO ROUND
                                                                               consumers across the country both securely   IN CANNES
                                                                               and efficiently — providing our team with
                                                                               transparent reporting to track our success.”   REAKING Through The Lens, the
                                                                               Nathalie Bourdon, director, distribution   ground-breaking pitching initiative
                                                                               and market development, National Film   that helps to connect female
                                                                               Board of Canada, added: “The NFB is   directors to top-tier film investors,
                                                                               proud to branch out to India to bring our    B has announced their shortlist of
                                                                               curated collection of films to MinersINC   feature films in development that will pitch
                                                                                                               to industry leaders this Sunday in Cannes.
                                                                               VOD platform — an innovative, digital
                © ILLUSTRATION: STUDIOA                                        blockchain content provider. Partnering to   including Queen of Diamonds’ helmer
                                                                                                               Top film directors will present their films,
                                                                               create new and innovative ways to access
                                                                                                               Nina Menkes with her project Heatstroke.
                                                                               our collection is part of the NFB DNA.”
                                                                                                               Now in its second year, the independent
                                                                               According to Sabrina Nudeliman Wagon
                                                                                                               jury has selected 10 films that are ready to
                                                                               CEO at Elo Company: “India is one of the
                                                                                                               within the next 12 months. The shortlisted
                                                                               biggest audiovisual markets in the world, it   receive finance and go into production
                  NDIA’S first blockchain-powered   platform. First, curators and film-industry   is a must. But it is very hard due to   filmmakers were selected from over 200
                  entertainment ecosystem, MinersINC,   influencers introduce classic films, series   bureaucracy and other challenges.   submissions spanning 54 production
                  is presenting its curated VOD service   and documentaries never-before-seen in   We choose to enter the market with   countries. The initiative was launched in
                  myNK in Cannes today. Currently in   India, to the fan community for discussion   MinersINC due to its very experienced   2018 by filmmakers Daphne Schmon,
                                                                                                               Emily Carlton and Elpida Stathatou with
                  I beta phase, myNK features an eclectic   and paid viewing. Next, the fan community   team, unique technology and innovative   the aim of addressing the imbalance at the
                 collection of films, documentaries and   is incentivised for further engagement   business model.” Managing director of   top levels of the film industry and several
                 series. While India is well-known as a   activities including commenting and   digital content and licensing specialist   of the projects from the inaugural event
                 self-sufficient country where movies are   reviewing, recommending and on-selling   Rights Stuff, Wendy Bernfeld, who has   have since moved into production,
                 concerned, the population’s passion for   content to others within the community.   spearheaded the acquisition of the launch   including Finding Clive from Deva Palmier
                 cinema means its audiences are increasingly   All of this activity is transparently and   library, said: “In the past, India was a   which Melissa Parmenter at Revolution
                 looking beyond Hollywood and   securely reported 24-hours-a-day on the   challenging market for international rights   Films is producing. Daphne Schmon,
                 Bollywood. The growing myNK library   rights-holder dashboard, secured by   holders concerned about piracy and lack of   Breaking Through The Lens founder, said:
                 currently comprises more than 200 films,   blockchain. MyNK is directed and curated   transparency. Adding the blockchain   “Breaking Through The Lens was
                                                                                                               conceived to provide a platform to
                 series and documentaries from 34 countries.   by acclaimed Indian filmmaker/director   backbone squarely addresses both these   highlight exciting projects from emerging
                 International launch partners include   Anurag Kashyap — most recently, the   historic barriers and is a brilliant solution   female filmmakers and support them with
                 All3Media, Dutch Features, Elo Company,   director of Netflix’s first Indian Original   for this region, particularly when combined   the crucial funding and access to industry
                 First Hand Films, Imagination Films, Kew   Series Sacred Games — along with other   with curation and film-fan engagement   professionals from around the world that
                 Media Distribution, National Film Board   film professionals. “Working with   incentives.” India Unchained: Taking World   can help them take their scripts to screen-
                 of Canada (NFB), Off the Fence/ZDF   MinersINC to make content available to   Cinema to India’s Film Fans takes place in   to-screen. The quality and quantity of the
                 Enterprises, The Film Collaborative, and   the myNK platform has opened up the   the Cannes Next conference room in the   submissions this year were outstanding
                 Wide House. All are supporters of myNK’s   ability for us to take premium content   Palais des Festivals, tomorrow, at 13.00.   and the jury were faced with the very
                 incentivised social-engagement and micro-  direct to the Indian consumer on a   Speakers include Anurag Kashyap, First   difficult task of selecting just 10 projects
                 distribution model, whereby film fans are   transactional basis for the first time,”   Hand Films’ Esther Van Messel, The Film   from hundreds of incredible stories from
                                                                                                               talented filmmakers from around the
                 rewarded for their contributions, reviews   executive vice-president strategic   Collaborative LA’s Orly Ravid and Wendy   world.”  The pitching event will be hosted
                 and onward-selling to other film fans on the   development at All3Media, Gary Woolf,   Bernfeld. ✦   Julian Newby  at The Member’s Club, La Plage 45 on
                                                                                                               Sunday, 19 May.  The 10 shortlisted
                                                                                                               projects are: A Life Electric, directed by
                                                                                                               Michaela Moir; Binarang, directed by
                 PACKED SCHEDULE FOR RUSSIAN PAVILION                                                          Maritte Go; Carbon, directed by Priscilla
                                                                                                               Anany; Clara Sola, directed by Nathalie
                 AS DOORS OPEN FOR ITS 12TH YEAR                                                               Alvarez Mesen; Dawn, Her Dad & The
                                                                                                               Tractor, directed by Shelley Thompson;
                                                                                                               Finding Satoshi, directed by Emily James;
                THE RUSSIAN pavilion opened its doors at   based independent films distribution   The Global Russians presentation, on   Heatstroke, directed by Nina Menkes; Mrs.
                the International Village for the 12th time   service; presentation of Russian projects   Sunday, features six films in Instagram   Robinson’s Disgrace, directed by Olivia
                on Wednesday. Run by Roskino, Russia’s   for international co-production within   format — 60 seconds each — that have   Hetreed; Sirens, directed by Rita Baghdadi;
                Federal Agency on Culture and   the Producers Network programme; and   been chosen in the annual selection of   and The Good Iranian, directed by Tina
                Cinematography — formerly       a Global Film Showcase panel on global   best Russian short films of the year,   Gharavi. ✦   Liza Foreman
                Sovexportfilm — the pavilion represents   film industry trends with a focus on   initiated and curated by Roskino. The
                the country at the Cannes Film Festival   topical issues of women’s empowerment,   films were made for the Film Education
                and Marché du Film as a platform for   documentary film marketing and   Without Borders project, supported by
                promoting Russian cinema to the world.  international co-productions.  Sberbank, on the subject Empathy is our
                This year the programme features press   Saturday sees a press conference for Give   Future Capital.   NEWS  THE  OFFICIAL  DAIL Y
                conferences by various Russian   Me Liberty, a film by writer-director Kirill   The shorts were made by students of
                participants in Cannes; Global Russians,   Mikhanovsky, selected for this year’s   Nikolay Lebedev’s workshop at the Arka   JOIN US ON US ON
                an annual selection of Russian short films;   Directors’ Fortnight. Ahead of Cannes,   Film School, a branch of Russian state
                showcases of new projects from Blitz   Music Box Films acquired all US rights the   university the Higher School of   FACEBOOK
                Films and Mig Pictures; presentation   film that premiered this year at   Economics.✦
                MoviesChain, by tvzavr, of its blockchain-  Sundance.                              Julian Newby

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