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NEWS                                                                                                   Tuesday 8 May 2018
                                                                                                                                   DAY 1

                 CINEMA VR                                                       CANNES

                 AND BLOCKCHAIN                                                  CONFIDENTIAL

                 DOMINATE NEXT                                                    Isabelle

                 TECH SHOW                                                        Truc                                                     © JEAN-CHRISTOPHE GUILLAUME
                                                                                  Producer, IOTA Production

                                                                               Your title?                    Majestic, Carlton or Airbnb?

                                                                               Producer.                      None of them. I prefer the
                                                                                                              neighborhood where I live near
                                                                               Astrological Sign              the port with the nice pizza food
                                                                                                              truck where you speak warmly
                                                                               Fire horse.                    about politics, cross grannies and
                                                                                                              their funny little dogs … a whole
                                                                               You were born on…              atmosphere !
                                                                               The year when the film A Man
                                                                               and a Woman received the Palme   Outside of Cannes
                                                                               d’or at Cannes.                what is your favourite film
                                                                                                              festival and why?
                                                                             © ALEXANDRA FLEURANTIN  of the last 12 months?  film selected at the NATIVe
                                                                               Your three favourite films
                                                                                                              Berlin, where I had this year a
                                                                                                              section — Ma’hoi Nui, At The
                                                                               Three Bilboards [Outside Ebbing,
                                                                                                              Heart of the Ocean My Country
                      VR comes under the spotlight at NEXT                     Missouri],                     Lies and FIFF Namur, enjoying its
                                                                               The Young Lady,
                                                                               BPM (Beats Per Minute).        big tent in the centre of the city.
                          EXT, the Marché du Film’s   Connection with Hestia, a plug-and-play
                          annual focus on technology   technology for VR location-based   What can we expect   A post-Weinstein world is
                          and innovation that opens   distribution.            from your company/             a world…
                          today, is highlighting   Blockchain is also entering the film   organisation at Cannes   with hope.
                  N blockchain and Cinema       business and NEXT is inaugurating a
                 VRE for 2018.                  Blockchain Corner with new business   this year?
                 Cinema Virtual Reality Experience   models using blockchain technology for   A great moment of Cinema at   Netflix or Amazon?
                 (Cinema VRE) gets over 1,500 sq m of   financing and distributing films. There   the Critics Week’s official   I watch Netflix at home but I am
                 exhibition space to present the best   is also a series of high-level conferences   screening of the film I produced   a big fan and partner of
                 in Cinema VRE content, some 25 VR   to help the industry understand better   with my partners Film Pelléas:   EUROVOD, a smart European
                 market screenings curated by specialists   how blockchain is becoming the new   Our Struggles by Guillaume   initiative.
                 from around the world and three   opportunity for the film business.  Senez with Romain Duris as the
                 different VR Libraries. There are more   The Blockchain Corner is hosting six   main character.  What are your
                 than 150 VR films to experience this  major companies: Cinezen Blockchained                  post-Festival plans?
                 year at NEXT, in different versions of   Entertainment (Sweden), Cinemarket   When do you usually go
                 the platform.                  (USA), SingularDTV (Switzerland/US),   to bed on a typical night   From one shooting to another:
                 “The number of VR experiences has   Gaze Coin (Australia), TVZVAR                            running three documentary
                 doubled from last year at NEXT and big   Development (Russia) and Cinemawell.  during the Festival?   films; feature film Lords by
                 players are exhibiting — including HP,   com (Ukraine-USA).   Very late … as I easily forget that   Véronique Cratzborn; a Greek
                 Intel Corporation,, Baobab   “Blockchain is a new transparent and   time flies.      co-production, Tailor, by Sonia
                 Studios, Positron, Fable Studio, MK2VR,   reliable way to identify and track                 Liza Kenterman; and participate
                 Orange, Nozon and Penrose Studios,   transactions in the whole chain of value   Where are your favourite  in a Swedish TV series.
                 among others,” Julie Bergeron, Head of   of the film industry,” said Marché
                 Industry Programs at the Marché said.   Executive Director Jérôme Paillard.   spots to dine in Cannes?  How many stamps on
                 “It definitely looks like virtual reality is   “I’m convinced it will play a strong role   Astoux et Brun.  your passport?
                 now part of the film industry with US   in the coming years facilitating financing
                 studios including VR tie-ins in their   and distribution of films.”  Your weirdest Cannes    I don’t count anymore.
                 marketing strategies. Bergeron added   A Closing Keynote will be given by Eric   moment ?
                 that the range of technologies that can   Peters, Senior Adviser at the Cabinet of           How long did it take you
                 now display VR has grown considerably   Mariya Gabriel, European Commissioner   Walking on the Croisette at   to answer these questions?
                 and are on display at NEXT.    for Digital Economy and Society.   dawn.
                 All VR films are available for viewing in   Peters will discuss the European                 The time to enjoy my glass of
                 NEXT’s VR Libraries, which are powered   Blockchain Partnership, signed last   What would you like   Spritz.
                 by three different companies this year:   month by 22 countries, and how   to say to Cate Blanchett?
                 Diversion Cinema using mobile   he sees the opportunities for the film
                 technology; DDD60 offering a server-  industry. ✦             Congratulations Mister
                 based high-quality VR library; and VR              Julian Newby  President !

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